Čitluk, located in the Herzegovina-Neretva Canton, has a rich history dating back to Roman times, evidenced by archaeological findings in the surrounding area.

Geographically, Čitluk is situated in a fertile valley known for its vineyards, benefiting from a Mediterranean climate suitable for agriculture.

Demographically, Čitluk is predominantly inhabited by Croats, contributing to its strong Catholic religious identity.

The municipality's economy is heavily reliant on agriculture, particularly viticulture and wine production, making it a significant wine-producing region in Bosnia and Herzegovina.

Medjugorje, located within the Čitluk municipality, is a major Catholic pilgrimage site due to alleged apparitions of the Virgin Mary since 1981, drawing millions of visitors annually.

The population of Čitluk has experienced steady growth due to the economic opportunities related to tourism associated with Medjugorje.

Culturally, Čitluk preserves traditional Herzegovinian customs and folklore, evident in local celebrations and festivals.

Brotnjo Čitluk football club is a notable sports organization in the municipality, contributing to local identity and community engagement.

Čitluk played a significant role during the Bosnian War in the 1990s, serving as a strategic area for the Croatian Defence Council (HVO).

The annual wine festival held in Čitluk showcases the region's viticultural heritage and attracts visitors from across the country and beyond.

The religious tourism centered around Medjugorje has spurred the development of numerous hotels, restaurants, and other service industries in Čitluk.

Čitluk's municipal administration actively promotes tourism and economic development, focusing on sustainable practices to preserve its natural resources.

Educational institutions in Čitluk emphasize local history and cultural heritage, fostering a sense of belonging and continuity among younger generations.

The Franciscan monastery in Široki Brijeg, near Čitluk, holds significant historical and cultural importance for the region, influencing its religious and intellectual life.

Local traditions in Čitluk include crafting handmade products like textiles and ceramics, often sold to tourists visiting Medjugorje, contributing to the local economy.