Ludbreg is considered the center of the world according to a local legend and officially proclaimed so by the town council, a belief stemming from a miraculous event associated with Holy Blood.

Geographically, Ludbreg is located in the Varaždin County of northern Croatia, situated on the fertile plains along the Bednja River, contributing to its agricultural prosperity.

Historically, Ludbreg's existence is documented from the 12th century onwards, initially developing as a market town and a significant point on trade routes.

Demographically, Ludbreg has a relatively stable population of around 8,500 residents, reflecting a balance between urban and rural lifestyles in the area.

The economy of Ludbreg is largely based on agriculture, with significant production of grains, vegetables, and dairy products, supplementing light manufacturing and tourism.

Ludbreg is known for the Sanctuary of the Holy Blood, drawing pilgrims and tourists due to its religious significance and the architecture surrounding it.

The annual Holy Blood Sunday, celebrated in Ludbreg, is a major religious festival, attracting thousands of pilgrims from Croatia and neighboring countries.

The Ludbreg Wine Road is an important part of the local tourism offer, promoting local wine production and offering visitors a taste of regional viticulture.

The Town Hall of Ludbreg, a notable architectural structure, serves as a symbol of the town's local government and administrative functions.

The Ludbreg region features remnants of ancient Roman settlements, indicating its historical importance as a crossroads of cultures and civilizations.

The population growth trends in Ludbreg are gradual, with a focus on sustainable development and preservation of its cultural heritage rather than rapid expansion.

While not a UNESCO site itself, Ludbreg benefits from its proximity to Varaždin, which is on the tentative list of UNESCO World Heritage sites due to its historical urban complex.

Culturally, Ludbreg preserves numerous local traditions, including folk music, dances, and handicrafts, actively promoted through local cultural societies and events.

Ludbreg has played a role in national history through its participation in various historical events and political movements shaping the Croatian identity.

The Ludbreg Information Center promotes local crafts, souvenirs, and historical information, contributing to the town’s image and touristic appeal.