Jard-sur-Mer, located in the Vendée department of the Pays de la Loire region, boasts a history dating back to Roman times, when it served as a small trading port.

Its geographical location on the Atlantic coast provides a unique maritime climate and diverse coastal landscapes, including sandy beaches, rocky shores, and salt marshes.

The population of Jard-sur-Mer has seen a steady increase in recent decades, primarily due to tourism and the attraction of a more relaxed lifestyle compared to larger urban centers.

Historically, Jard-sur-Mer was a significant fishing port, with sardine fishing being a major industry throughout the 19th and early 20th centuries.

The economy of Jard-sur-Mer today is largely based on tourism, with numerous hotels, restaurants, and vacation rentals catering to visitors.

The port of Jard-sur-Mer, now primarily a marina, has been expanded and modernized to accommodate recreational boats and yachts, contributing significantly to the local economy.

Jard-sur-Mer celebrates its maritime heritage through an annual "Fête de la Mer" (Sea Festival), featuring boat parades, seafood tastings, and traditional music.

The town's cultural identity is strongly influenced by its Vendéen roots, with local traditions and dialect still present in everyday life.

Saint Radegonde church, a prominent landmark, displays Romanesque architecture, reflecting the religious history of the area from the medieval period.

The "Pointe du Payré", a protected natural area near Jard-sur-Mer, is recognized for its unique geological formations and biodiversity.

Local agriculture, although less prominent than tourism, continues with vineyards producing the "Fiefs Vendéens" wines, known for their distinct terroir.

Jard-sur-Mer experienced significant damage during the Vendée Wars, a period of conflict during the French Revolution, but rebuilt and retained its cultural identity.

The town features several walking and cycling trails that explore the diverse landscapes and offer stunning views of the Atlantic coast.

Although not a UNESCO World Heritage Site itself, Jard-sur-Mer is located near other areas of historical significance within the Pays de la Loire region.

Jard-sur-Mer's local government is actively involved in environmental conservation efforts, focusing on protecting the coastal ecosystem and promoting sustainable tourism practices.