Alassio originated as a small fishing village in the 11th century, gradually evolving into a popular tourist destination by the late 19th century.

Situated on the Ligurian Riviera in northwest Italy, Alassio boasts a picturesque coastline, sandy beaches, and a mild Mediterranean climate.

With a population of approximately 11,000, Alassio experiences a steady growth trend, largely driven by tourism and real estate development.

Alassio's economy heavily relies on tourism, with a significant presence of hotels, restaurants, and beach resorts catering to visitors from Italy and abroad.

The town is renowned for its high-quality olive oil production, contributing to Liguria's culinary heritage and regional economy.

Alassio's cultural scene is vibrant, featuring art galleries, museums, and annual events such as the "Premio Alassio per la Cultura," celebrating literature and journalism.

Notable landmarks include the 16th-century Torre Saracena (Saracen Tower), a defensive structure offering panoramic views of the town and coastline.

The "Muretto di Alassio" (Wall of Alassio) is a symbolic landmark adorned with ceramic tiles signed by famous visitors, including prominent figures from politics, entertainment, and sports.

Alassio played a significant role as a meeting place for renowned intellectuals and artists, contributing to its reputation as a cultural hub in the 20th century.

The town's historic center, known as "Budello," features charming narrow streets lined with shops, boutiques, and trattorias.

Alassio's beaches hold national significance, with the "Spiaggia libera" designated as one of Italy's most beautiful beaches by Legambiente, an environmental protection organization.

The town is home to the "Museo Bicknell," showcasing the life and work of the British painter William Bicknell, who had a profound influence on Alassio's artistic scene.

Alassio is an active participant in the "Slow Food" movement, promoting sustainable agriculture and traditional culinary practices.

The annual "Festa Patronale di San Giovanni Battista" (Feast of St. John the Baptist) is a highly anticipated event, featuring religious processions, fireworks, and traditional dancing.

Alassio has made significant contributions to sailing and yacht racing, hosting international competitions and boasting a reputable sailing school, the "Lega Navale Italiana.".