Pavullo nel Frignano is a town and comune in the province of Modena, Emilia-Romagna, northern Italy.

Its name derives from the Latin word "pabulum," meaning "forage," indicating the presence of a fertile plain near the town.

The town is situated at the southern foot of the Tuscan-Emilian Apennines, on the upper Panaro river.

In the Middle Ages, Pavullo was under the control of the Este family of Ferrara.

It was later ruled by the Papal States and the Grand Duchy of Tuscany.

The town has a rich artistic and cultural heritage, with many notable churches, palaces, and museums.

The local economy is mainly based on agriculture, industry, and tourism.

Major crops include grapes, cherries, and chestnuts.

The town has a population of approximately 17,000 inhabitants.

The population has been relatively stable over the last few decades, with a slight increase in recent years.

Pavullo nel Frignano is not a UNESCO heritage site.

The town is known for its traditional festivals, such as the "Palio dei Borghi" (a horse race between the town's neighborhoods) and the "Festa del Vino" (a wine festival).

Pavullo nel Frignano has a sister city relationship with the French town of Saint-Martin-de-Valamas.

The town has produced several notable figures, including the philosopher Giovanni Pico della Mirandola and the poet Ludovico Ariosto.

Pavullo nel Frignano is home to the "Museo Civico Archeologico," which houses a collection of artifacts from the local area.