Torre de la Horadada is a coastal town located in the municipality of Pilar de la Horadada in the province of Alicante, Valencia, Spain.

Its name translates to "Tower of the Watchtower," as a reference to the watchtower that once stood on its beach.

The town has a population of approximately 4,000 residents, with a significant expat community mainly from the United Kingdom.

Torre de la Horadada's economy relies primarily on tourism, as it is a popular destination with both domestic and international visitors.

The town is divided into two distinct areas: the old town, consisting of traditional Spanish architecture, and the modern tourist area with high-rise buildings and beachside amenities.

Torre de la Horadada has a long history dating back to the Middle Ages when it was under Moorish rule.

The watchtower, from which the town derives its name, was built in the 16th century to protect against pirate raids.

During the 18th century, Torre de la Horadada experienced significant population growth due to the influx of settlers from the neighboring region of Murcia.

The town played a minor role in the Spanish Civil War, with both Nationalist and Republican forces occupying it at different times.

In the 1960s, Torre de la Horadada underwent a major transformation with the construction of tourist infrastructure, marking the beginning of its modern tourism industry.

The town is home to several beaches, including Playa de las Higuericas and Playa del Conde, which are known for their fine sand and clear waters.

Torre de la Horadada has a lively cultural scene with numerous festivals and events throughout the year, including the Fiesta de la Virgen del Carmen (July) and the International Festival of Habaneras and Polyphony (August).

The town's cuisine is influenced by its coastal location, featuring dishes such as paella, seafood stews, and freshly caught fish.

Torre de la Horadada is conveniently located near the Alicante-Elche Airport and has good transportation links to surrounding cities and towns.

Despite its popularity as a tourist destination, Torre de la Horadada retains its traditional Spanish charm and offers a relaxed and friendly atmosphere.