Vrnjačka Banja is a renowned spa town located in central Serbia, specifically within the Raška District, nestled at the foothills of Mount Goč and along the Vrnjačka River.

Its rich history dates back to Roman times, when the healing springs were utilized by the legions, and the settlement was known as Aquae Orcinae.

The modern development of Vrnjačka Banja as a prominent spa resort officially commenced in 1868 with the establishment of the Foundational Heating and Curative Society, largely driven by the vision of Prince Miloš Obrenović.

The town boasts seven distinct mineral springs, four of which—Topla Voda (warm water), Slatina, Snežnik, and Jezero—are actively used for various therapeutic purposes, each possessing unique temperatures and chemical compositions.

The economy of Vrnjačka Banja is overwhelmingly dominated by health and wellness tourism, making it one of Serbia's leading spa destinations and a significant contributor to the national tourism sector.

According to the 2022 census, the town of Vrnjačka Banja itself had a population of approximately 9,252 inhabitants, reflecting a stable or slight growth trend influenced by its appeal as a tourist and residential area.

The wider Vrnjačka Banja municipality, which encompasses numerous surrounding villages, registered a population of around 26,015 in 2022, demonstrating a broader demographic base beyond its urban core.

A central and beloved landmark of Vrnjačka Banja is its expansive and meticulously maintained park and promenade, serving as the social hub and a popular venue for relaxation and recreation.

The iconic "Most ljubavi" or Bridge of Love is a significant cultural landmark, adorned with countless padlocks as a symbol of eternal affection, stemming from a poignant local legend of star-crossed lovers during World War I.

Vrnjačka Banja hosts the vibrant Vrnjački Karneval (Vrnjačka Banja Carnival) annually, a multi-day festival featuring elaborate parades, live concerts, and diverse cultural events that attract thousands of visitors.

The town is also home to the Festival of Film Screenplay, an important cultural institution dedicated to celebrating cinematic writing and attracting prominent figures from the regional film industry.

While Vrnjačka Banja itself is not a UNESCO World Heritage Site, its strategic location makes it an excellent base for visiting nearby UNESCO-listed Serbian Orthodox monasteries like Studenica and Žiča.

During the early 20th century, Vrnjačka Banja solidified its reputation as a fashionable and exclusive resort, attracting Serbian royalty, intellectuals, and the social elite, which greatly spurred its architectural and infrastructural development.

Belimarković Castle, a striking example of early 20th-century spa architecture, now functions as a prominent cultural center and museum, actively preserving the town's rich historical and artistic heritage.

The advanced medical facilities and research institutes focused on balneotherapy and physical medicine in Vrnjačka Banja contribute significantly to Serbia's healthcare sector and to the scientific understanding and application of spa treatments.