Hyères, one of the oldest resort towns on the French Riviera, traces its roots back to the Phocaeans, who established a trading post here in the 4th century BC.

Geographically, Hyères is distinguished by its archipelago of islands, the Îles d'Hyères (Porquerolles, Port-Cros, and Île du Levant), adding to its coastal charm and biodiversity.

Demographically, Hyères has experienced steady population growth over the past century, transforming from a small fishing village to a vibrant town with a population exceeding 55,000.

Economically, Hyères benefits from a diversified economy, with tourism, agriculture (particularly wine and flower cultivation), and service industries contributing significantly to its prosperity.

Culturally, Hyères is renowned for its vibrant arts scene, which is reflected in numerous galleries, workshops, and the annual Hyères International Festival of Fashion and Photography.

The Villa Noailles, a modernist architectural masterpiece designed by Robert Mallet-Stevens, is a key landmark in Hyères, hosting exhibitions and playing a central role in the town's cultural identity.

Hyères gained prominence in the 19th century as a winter resort for European aristocracy, attracting royalty and artists seeking the mild Mediterranean climate.

The cultivation of palms in Hyères, introduced in the 19th century, became a major industry, earning the town the nickname "Hyères-les-Palmiers" and establishing its reputation for exotic flora.

The Château d'Hyères, a medieval castle overlooking the town, provides historical insight into the region's strategic importance during the Middle Ages and its role in Provençal history.

The Parc Olbius Riquier, a lush botanical garden, showcases the diverse flora of the region and beyond, reflecting Hyères' commitment to environmental preservation and horticultural excellence.

The Salt Road (Route du Sel) and the Presqu'île de Giens offer unique landscapes and ecosystems, highlighting Hyères' dedication to preserving its natural heritage and encouraging eco-tourism.

While not a UNESCO World Heritage Site in its entirety, the Îles d'Hyères are part of a larger marine protected area recognized for its ecological significance and biodiversity.

The medieval old town of Hyères, with its winding streets, historic buildings, and traditional markets, provides a glimpse into the town's rich history and cultural heritage.

During World War II, Hyères played a role in the Allied landings in Provence, marking a significant event in its modern history and its liberation from Nazi occupation.

Hyères' commitment to sustainable development is evident in its efforts to promote eco-friendly tourism, protect its natural resources, and foster a harmonious relationship between its residents and the environment.