Cruz de Huanacaxtle, often simply called La Cruz, began as a small fishing village, with evidence suggesting pre-Hispanic inhabitants engaged in coastal activities along the Bay of Banderas.

Geographically situated on the northern edge of the Bay of Banderas in the state of Nayarit, La Cruz de Huanacaxtle benefits from its strategic coastal location and proximity to the Sierra Madre Occidental mountains.

The village's name, "Cruz de Huanacaxtle," translates to "Cross of Huanacaxtle," referencing a historic cross made from the Huanacaxtle tree, a large tropical tree native to the region, though the original cross no longer exists.

Demographically, La Cruz has experienced significant growth in recent decades, transforming from a sleepy village to a vibrant tourist destination and residential community with a diverse international population.

The local economy is primarily driven by tourism, fishing, and real estate development, with the modern marina playing a crucial role in attracting visitors and stimulating economic activity.

The Riviera Nayarit Marina, a major landmark in La Cruz, is one of the largest and most modern marinas in Mexico, offering state-of-the-art facilities for yachts and sailboats.

Culturally, La Cruz retains a blend of traditional Mexican fishing village charm and international influences, reflected in its cuisine, art, and community events.

Traditional fishing practices, though declining in scale, are still a part of La Cruz's identity, with local fishermen continuing to ply the waters of the Bay of Banderas.

La Cruz de Huanacaxtle celebrates several annual festivals, including the "Fiestas Patronales" in honor of its patron saint, featuring religious processions, music, dancing, and traditional food.

The culinary scene in La Cruz is diverse, offering fresh seafood restaurants, traditional Mexican eateries, and international cuisine, catering to both tourists and locals.

While not directly involved in national politics, La Cruz de Huanacaxtle's growing economic significance contributes to Nayarit's role within the Mexican economy.

Population growth in La Cruz has led to increased demand for infrastructure and services, prompting investments in roads, utilities, and community facilities.

Although La Cruz is not a UNESCO World Heritage site itself, it benefits from the proximity to other culturally significant locations in Mexico, fostering cultural tourism.

The ecological diversity of the Bay of Banderas supports a variety of marine life, making La Cruz a popular destination for snorkeling, diving, and whale watching tours.

Local artisans in La Cruz create and sell handicrafts, contributing to the cultural richness and providing economic opportunities for the community.