La Croix-Valmer, originally called La Croix, began to flourish in the 19th century when it was separated from the municipality of Gassin, gaining autonomy as its own town.

The geographical location of La Croix-Valmer, situated on the Saint-Tropez peninsula, contributes to its mild Mediterranean climate and diverse landscape encompassing hills, plains, and coastline.

The population of La Croix-Valmer has experienced considerable growth since the mid-20th century, driven by tourism and its attractiveness as a residential area for those seeking a pleasant environment.

Tourism is a cornerstone of La Croix-Valmer’s economy, with numerous hotels, restaurants, and holiday rentals catering to visitors drawn to its beaches and scenic beauty.

Viticulture plays a significant role in the local economy, as the area is part of the Côtes de Provence appellation, producing renowned rosé wines.

La Croix-Valmer features several beautiful beaches, including Plage de Gigaro, Plage du Débarquement, and Plage de Sylvabelle, each offering unique characteristics and attracting both locals and tourists.

The annual Fête de la Libération commemorates the Allied landing at nearby beaches during World War II, marking a pivotal event in the town’s history and French liberation.

The village church, Église Sainte-Thérèse, is a notable landmark and a testament to the town's religious heritage and architectural evolution.

The coastal path (Sentier du Littoral) provides breathtaking hiking trails, allowing visitors to explore the stunning coastline and hidden coves surrounding La Croix-Valmer.

La Croix-Valmer's strategic location on the Mediterranean coast has historically made it important for maritime trade and defense, although it never became a major naval base.

The municipality maintains a strong commitment to preserving its natural environment through conservation efforts aimed at protecting its beaches, forests, and diverse flora and fauna.

The local market, held weekly, provides an opportunity to experience the region's gastronomy and artisanal products, showcasing the rich cultural heritage of Provence.

Although not a UNESCO World Heritage site itself, La Croix-Valmer's proximity to other cultural heritage sites in the Provence-Alpes-Côte d'Azur region enhances its appeal to culturally interested visitors.

While La Croix-Valmer has not been a center for national political figures, it attracts a discerning clientele who value privacy and understated elegance.

The Domaine du Rayol, a landscaped garden showcasing Mediterranean flora from around the world, located near La Croix-Valmer, highlights the region's dedication to botanical research and conservation.