Coles Faces Legal Challenge Over 'Down Down' Promotions

Coles Faces Legal Challenge Over 'Down Down' Promotions

The judge overseeing a bombshell federal court case has made a stunning intervention as the consumer watchdog makes closing arguments. The ACCC has been outlining why it believes Coles broke the law by misleading shoppers with fake discounts on hundreds of items. During the week-long trial, the supermarket giant was accused of jacking up prices briefly before dropping them to a higher-than-original price under the 'Down Down' promotion.

Justice Michael O'Bryan interrupted the ACCC's legal counsel Garry Rich during his address, questioning if the case would fail. Rich argued that shoppers were tricked into thinking they were getting a genuine discount, while Coles maintained their promotions were accurate and genuine. The trial continues with both sides presenting their arguments.

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