AI Avatars Outperform Human Influencers in China
In China, AI-powered digital avatars are revolutionizing e-commerce, surpassing human influencers in sales. An entrepreneur, Luo Yonghao, along with co-host Xiao Mu, utilized Baidu's AI to create interactive avatars for a livestream.
Stunning Sales Results
The livestream generated $7.65 million in just seven hours, exceeding Luo's previous human-hosted stream. This highlights the cost-effectiveness and continuous streaming capabilities of AI avatars.
The Rise of AI Influencers
An analyst described this as a "DeepSeek moment" for China's livestreaming and digital human industry. Digital human technology could revolutionize livestreaming and e-commerce.
Challenges and Future
While the technology shows great promise, challenges remain regarding compliance and platform regulations. High return rates on impulse purchases and regulatory hurdles pose challenges for virtual influencers.
Livestreaming in China
Livestreaming sales have surged in China, with platforms like Douyin challenging traditional e-commerce giants.