Mondelez Sues Aldi Over Alleged Packaging Copycatting

May 30, 2025 United States United States Business & Finance
Mondelez Sues Aldi Over Alleged Packaging Copycatting

Mondelez, maker of Oreo, sues Aldi, alleging its store-brand packaging mimics Mondelez's, potentially confusing customers and infringing trademarks.

Mondelez Sues Aldi Over Packaging Similarities

Mondelez International, known for snacks like Oreos and Chips Ahoy!, is suing Aldi, claiming the discount supermarket chain is copying its product packaging.

Allegations of Trademark Infringement

The lawsuit, filed in Illinois, accuses Aldi of “blatantly copying” Mondelez's packaging with its store-brand alternatives. Mondelez argues this could mislead consumers and infringe on its trademarks, causing harm.

Mondelez Seeks Legal Remedy

Mondelez is pursuing monetary damages and a court order to stop Aldi from selling the products with the allegedly infringing packaging.

Past Packaging Disputes

Aldi has faced similar legal challenges before, including cases in Australia and the U.K. related to snack and beverage packaging.

Unresolved Concerns

Mondelez states it has repeatedly contacted Aldi about the packaging similarities but hasn't reached a satisfactory agreement.

By news 1 month ago
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