Matcha Mania: Global Demand Dries Up Japanese Tea Farms

Matcha Mania Strains Japanese Tea Farms

The world's growing love for matcha, a finely ground green tea powder, is putting pressure on Japanese tea producers. This surge in demand, dubbed the 'matcha obsession,' is challenging farmers to keep up.

The increased global popularity of matcha could impact the supply chain and traditional farming methods in Japan.